5.1. SR 03-17-2008 - Laserfiche WebLink

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~ TH10/169 Corridor Coalition development of strategies that can address such matters and implement communication tools designed to facilitate resolution. ~ Proactively seek continued public/private sector input and involvement in an effort to influence decision-making regarding transportation improvements in the corridor. ~ Provide a forum that will enable private citizens and businesses along the corridor to reach an understanding of the issues involved in transportation improvement projects and provide input that will assist agencies and elected officials shape future direction and project decision-making. ~ Communicate with elected officials at the local, regional, state and federal levels in an effort to illustrate collaborative planning efforts, consensus for projects and the need and efficient use of transportation funding. -~ Utilize communication materials such as handouts, FAQ packets, PowerPoint presentations, etc. that clearly reflect the goals of the Coalition, the value of a strong membership and Coalition accomplishments and progress. ~ Identify and communicate with the appropriate media to increase project awareness, build trust within the community and Coalition members, and provide accurate and consistent project information and updates regarding Coalition progress and achievements ~ Continue to provide information in terms of short- and long-term strategies designed to address safety and mobility along the corridor - 5, 10 and 20 years into the future. -> Utilize a multimodal approach in communication materials and presentations to ensure • the public understands the needs for an integrated network of services. -~ Incorporate real numbers and data into communication materials to include projected population growth, safety issues, economic development and land use changes, environmental concerns, and other relevant statistics that will help clearly illustrate the dyer need for improvements, and the importance of planning now for the future. ~ Materials should provide a concise understanding and translation of the transportation improvements and the impact to the traveling public and communities in terms of safety, mobility, economic development and quality of life. IV. External Communication External communication involves reaching out to policy leaders, businesses, the TH10/169 traveling public and other stakeholders with interest in the corridor. The intent is to enhance their overall understanding of safety, mobility and funding needs along the corridor through education and increasing the Coalition's visibility; more specifically, convey information in a way that motivates an action toward the Coalition's goals and objectives, and help influence the advancement of transportation improvements. While congressional representatives and local legislators are aware of congestion issues along the corridor, many are not equipped with the data necessary to effectively advocate for moving projects ahead; providing them with specific information in terms of needs, project plans, and local support may help stimulate their involvement and advocacy. Engaging County Commissioners and City Council Coalition members to deliver this information is one example of how the Coalition can solicit their active support. • TH10/169 Corridor Coalition The Tinklenberg Group DRAFT 2008 Communications Plan 2 January 2008