5.1. SR 03-17-2008 - Laserfiche WebLink

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~ TH10/169 Corridor Coalition Also essential to a thoughtful external communication is the ability to demonstrate that concerns and suggestions of the business community and traveling public are valued as part of the planning and decision-making process. Providing them with an outlet to voice their ideas and comments will encourage a broader discussion among the general public to become involved, particularly if they believe it will make a difference and potentially influence the development process. All external communication shall seek to achieve the Coalition's strategic objectives and will be developed and delivered with a focus on the receiving audience in both content and context. Tasks: • Create and submit quarterly press releases to local papers including the Anoka County Union, Blaine/Spring Lake Park Life, Coon Rapids Herald, Elk River Star News and when possible, the Star Tribune Metro North and Pioneer Press. • Partner with area Chambers of Commerce to include Coalition news and information as part of their communication distributions to members. • Research and pursue the potential of securing a billboard along TH10 as a means to inform motorists of key Coalition messages; work with members to identify the appropriate message and content of the billboard. • Meet and discuss Coalition objectives with agencies outside the metropolitan area in an effort to engage them in the Coalition including Mn/DOT District 3 representatives. • Produce materials on behalf of the Coalition designed to support needs such as hand outs, press releases, fact sheets, exhibits, maps, and other illustrations that effectively communicate key information and/or messages. • Meet with various business leaders to retain and seek new community partner members; encourage active participation in the Coalition and importance of private sector perspectives. V. Internal Communication Internal communication involves providing consistent and useful information to Coalition members, as well as to their respective city councils, county boards and project staff, in an effort to maintain interest and active participation; soliciting feedback and listening to member needs and concerns is also an important element of internal communication. The focus in 2008 will be to enhance active participation among member agencies, and demonstrate a higher level of value in membership overall. Tasks: • Develop a presentation to present at each member agency council or board meeting during the months of January and February; the presentation will include Coalition priorities and activities for the year, provide an overview of upcoming local and federal funding opportunities (e.g. the importance of the Reauthorization Bill in 2009) • and to offer specific examples of how individuals can be engaged and effective as part of the Coalition. TH10/T 69 Corridor Coalition The Tinklenberg Group DRAFT 2008 Communications Plan 3 January 2008