5.1. SR 03-17-2008 - Laserfiche WebLink

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~ TH10/169 Corridor Coalition 2008 Communications Plan Developing a communication strategy that effectively supports and expresses the vision and goals of the TH10/169 Corridor Coalition is a critical factor in generating interest, awareness, understanding and participation among agencies, businesses and users of the TH10/169 corridors. Clearly articulating transportation needs, project information and how members and other interested parties can make a difference in advancing transportation improvements is an area the Coalition will focus its efforts in 2008. Philosophy Providing accurate, timely and consistent information will ensure that stakeholders, including the general public, key policy leaders, the business community, the media and others, are aware of transportation project developments, status, and needs, as well as accomplishments the Coalition has had in recent years. Businesses and residents along the TH10/169 Corridor have become increasingly more interested and involved in transportation planning efforts, particularly in areas where communities have made individual efforts to • engage the public relative to specific projects along the TH10/169 corridor. Individuals are beginning to see the need and understand why communities are planning now for improvements that may not happen for several years; building on these realizations in ways that helps stakeholders become more vocal and in the appropriate arenas is a responsibility of the Coalition. Heightening the visibility of the Coalition and priority projects can assist in influencing funding for transportation, allocation of funds and overall project schedules. II. 2008 Focus Goals: Improve the safety and mobility along TH10/169 through Anoka and Sherburne Counties through a collaborative approach to planning and funding transportation projects. • Assist Mn/DOT in its effort to design, fund and construct a third lane on TH10/169 between Egret Boulevard and Hanson Boulevard. Communication objectives: Create a stronger sense of value to Coalition membership. • Enhance active participation among member agencies in the Coalition. • Raise awareness among the general public of the need for transportation improvements and funding for projects; give them specific, simple examples of ways they can help. III. Strategies ~ Serve as a vehicle for members to collectively identify areas and/or issues relative to • policies, processes and the like, that deter or impede continued progress for transportation improvements along the corridor; advocate for change through the TN10/169 Corridor Coalition The Tinklenberg Group DRAFT 2008 Communicafions Plan f January 2008