04-09-1990 EDA MIN - Laserfiche WebLink

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Economic Development Authority Minutes April 9, 1990 Page 3 . to pursue this further and that the sign be placed somewhere on Highway 169. Public Relations Advertisin~ .. .Dick Fursman stated that staff will be looking at using public relations advertising. He stated that this would consist of free advertising through press releases and that the releases would range in topics from industry expansion, innovative technologies, special events, etc. Public Advertisin~ .. .Mr. Fursman stated that he has budgeted $6,000 for publication advertising. He indicated that to date he has advertised in the Minnesota Real Estate Journal and in the City Business Magazine. He further indicated that the City may advertise in local and national periodicals and news magazines. Mike Mulrooney submitted a letter to the Economic Development Authority reviewing the marketing plan previously discussed by the Economic Development Coordinator. Mr. Mulrooney stated that there are a lot of communi ties involved in economic development and the way in which the City uses its resources is very important. He suggested that the City establish a program that creates balance on three fronts; 1) the development of small business 2) the retention of existing industry 3) relocation of mature firms. Mr. Mulrooney stated that Dick Fursman' s program attempts to address all three of these fronts. . It was the consensus of the Economic Development Authority to proceed wi th the marketing plan as presented and discussed by the Economic Development Coordinator. 8. Mork/Americinn Pro~ress Report Dick Fursman stated that the progress of the Americinn is going ahead of schedule and that the plans are to open early in June. Mr. Fursman further stated that Mork Clinic has held their groundbreaking and have begun construction and further that they anticipate completion of the project sometime during late summer or early fall. 9. Administrative Pro~ram Discussion . Mr. Fursman addressed the sample policy statements from other cities which were included in the EDA packet and suggested that the EDA review these policy statements. He indicated that the City is considering putting together a program similar to these. Mr. Fursman stated that the City needs more specific guidelines so staff can negotiate with developers and help them with their project development without first seeking EDA approval on each step of the process. He stated that this would help eliminate some inconsistencies when dealing with potential developers.