Laserfiche WebLink
Frequent adult-use consumers who source from dealers are disproportionately male (66% vs. 56% <br />average), while those who source from friends/family are slightly more likely than average to be <br />female (46% vs. 43%). Dealers are also disproportionately used by Black frequent consumers; 34% <br />of frequent adult-use consumers who source from dealers are Black, while only 13% of all frequent <br />adult-use consumers are Black. <br />Frequent adult-use consumers who source from dealers live disproportionately in urban areas, while <br />those who source from friends/family live disproportionately in suburban and rural areas. <br />White Hispanic/Latinx Black Asian Mixed <br />Race <br />Other <br />59% <br />20% <br />11% <br />4%4%2% <br />61% <br />16%15% <br />3%4%2% <br />43% <br />13% <br />34% <br />4%4%1% <br />COMPARING ARCHETYPES 15© New Frontier Data, All Rights Reserved. <br />Racial/Ethnic Identity Distribution <br />Urban Suburban Rural <br />41%44% <br />13% <br />38% <br />47% <br />16% <br />53% <br />40% <br />8% <br />Urbanicity Distribution <br />Primary source from retail <br />Primary source from <br />Friends/Family <br />Primary source from dealer <br />Primary source from retail <br />Primary source from <br />Friends/Family <br />Primary source from dealer <br />Page 266 of 322