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Gen X frequent consumers have generally been consuming since before legalization, and many will <br />have been sourcing from dealers since before regulated retail was an option, maybe even the same <br />dealer they use now. This cohort is also just on the cusp of having children old enough to source on <br />their behalf from regulated retail, which we see in frequent consumers age 55 and older, who <br />disproportionately source from friends and family, probably of a younger generation. <br /> <br />18-24 24-34 35-44 45-54 55-64 65+ <br />10% <br />26%24% <br />19% <br />13% <br />9% <br />14% <br />21%21% <br />16%16% <br />11% <br />18% <br />22%22%22% <br />11% <br />5% <br />“Frequent gray-market consumers” are defined as consumers who live in markets with legal <br />adult-use states and use cannabis at least once a month but source primarily from friends/family <br />or dealers as opposed to regulated retail channels. This section compares their behaviors and <br />preferences to those who source from retail (brick-and-mortar or regulated delivery). <br />CANNABIS CONSUMERS IN AMERICA 2023: PART 314 © New Frontier Data, All Rights Reserved. <br />Male Female <br />56% <br />43% <br />54% <br />46% <br />66% <br />34% <br />Gender Distribution <br />Primary source from retail <br />Primary source from <br />Friends/Family <br />Primary source from dealer <br />Who are frequent gray-market consumers? <br />Primary source from retail <br />Primary source from <br />Friends/Family <br />Primary source from dealer <br />Page 265 of 322