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Among at-least-monthly consumers in adult-use markets, a clear pattern of sourcing and use <br />frequency emerges; those who source from dealers tend to be the most frequent users (56% use <br />multiple times per day). For those using this frequently, cost is a major concern (dealers are <br />cheaper than retail). The next most frequently consuming sourcing group is those who shop <br />primarily at retail (the plurality—40%—use once every day or two). These consumers use often <br />enough to want to select their own products, as opposed to less frequently consuming friend/ <br />family sourcers (37% use between once a week and once a month), who use infrequently enough <br />that they trust product selection to others. <br />Multiple times <br />per day <br />Once everyday <br />or two <br />Once per week - <br />once per month <br />36%40% <br />24% <br />32%30% <br />37% <br />56% <br />31% <br />13% <br />Differences in behavior and <br />preference by source <br />Frequent adult-use consumers who source from dealers have lower household incomes than those <br />who source from friends/family, who have lower incomes on average than those who source <br />primarily from retail. <br />Under 50,000 50,000 - 99,999 100,000 - 149,999 150,000+ <br />33%34% <br />17%15% <br />44% <br />25% <br />14%16% <br />46% <br />31% <br />11%10% <br />CANNABIS CONSUMERS IN AMERICA 2023: PART 316 © New Frontier Data, All Rights Reserved. <br />Use Frequency <br />Primary source from retail <br />Primary source from <br />Friends/Family <br />Primary source from dealer <br />Annual Household Income Distribution <br />Primary source from retail <br />Primary source from <br />Friends/Family <br />Primary source from dealer <br />Page 267 of 322