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Performance Measures & Goals for 2025 <br />Division:FT Center <br />Completed by:Joe Stremcha <br />Date:July 5, 2024 <br />2024 Actual <br />Performance Measure2020 Actual2021 Actual2022 Actual2023 Actual2024 Estimated2025 Projected <br />Ice Hours: <br /> Hours Sold 1,1042,6803,3673,6063,8004,1994,200 <br /> Total Hours Utilized2,8013,7614,4694,5984,6004,7634,800 <br />Turf Hours: <br /> Hours Sold2124358321,1531,2009501,100 <br /> Total Hours Utilized2128221,6441,7072,0001,5501,750 <br />Meeting Room Hours: <br /> Hours Sold0157273366375350375 <br /> Total Hours Utilized1531,5132,7951,9043,0003,000 <br />Concessions Revenue$30,297$17,927$31,932$146,257$229,000$107,571$329,250 <br />Division GoalGoal Objective/Task <br />Work with Communications Division to develop and implement marketing that showcases the features of the facility. Develop <br />Market the facility as a destination <br />and attract non-ice events. <br />Increase room and event rentalsFacilitate Marking Strategy that will drive customers to rent space and book large events on the FT Center <br />Increase facility revenueIdentify specific programs and revenue streams to increase participation and customer base of the facility. <br />Increase current programming participation and revenues. Develop new facility programing opportunities to increase facility <br />Increase facility programing <br />usership and promote exposure of the facility amenities to our community and increase revenue. <br />Expand concessions services Obtain liquor and catering licensing to enhance concessions capabilities for optimal revenue potential. <br />