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7.1. EDSR 12-20-2021
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7.1. EDSR 12-20-2021
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12/17/2021 12:42:20 PM
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City Government
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EDSR
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12/20/2021
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*&K PARTNERS REAL ESTATE MN <br />HARDIN COMPANIES <br />}i 1k1'IN Ct,tilf'ANif:5 HARDINCOMPANIES.COM <br />f) Networking Through Professional Organizations <br />Hardin Companies is active in numerous professional organizations including the National <br />Association of Realtors®, Commercial Association of Realtors®, Minnesota Association of <br />Realtors, Minnesota Commercial Association of Realtors® (MNCAR) and their 1,200+ <br />members. Additionally we're active in several local chambers of commerce, and <br />organizations on a personal level throughout the region, including the St Paul Association of <br />Realtors Government Affairs Committee. We utilize our participation to network and promote <br />the properties which we are marketing. <br />g) Property Tours 1 Site Visits <br />We personally introduce the property to each interested prospect. We will meet with <br />prospects and/or their brokers on-site to gain a better understanding of the site. Our strategy <br />is two -fold: first, we present the positive aspects of the property, such as the location, visibility, <br />frontage, etc.; second, we use this face-to-face opportunity to learn as much as we can about <br />the prospect and obtain any insightful information. When conducting a site visit for an . <br />interested prospect, we ensure that the prospect understands the positive characteristics of <br />the site and any economic advantages to be achieved due to the physical features the site <br />may have to offer. <br />h) Internet -Based Marketing Information <br />Hardin Companies subscribes to and inputs listing information into databases such as <br />LoopNet, CoStar, Catylist, Commercial Search, MNCAR Exchange of the Minnesota <br />Commercial Association of Realtors which is a multi -listing service for commercial properties. <br />Any broker searching for office, industrial or retail properties for sale or lease will see your <br />property in this database. This database is also on-line for the public to view. Additionally, the <br />Minnesota Commercial Association of Realtors (MNCAR) offers a broadcast e-mail system <br />where any broker may send out an e-mail to all brokers that are members of MNCAR advising <br />of properties they have listed or property/space they need for a client and Commercial Search <br />Where any prospective buyer or investor can receive a brochure and property information via <br />e-mail upon request. <br />i) Hardin Companies Distribution <br />In addition to standard Internet -Based databases, Hardin Companies has developed <br />specialized distribution lists of prospective tenants, buyers and business entities throughout <br />the years. This list is expanded daily and used for all listings. <br />j) Advertising <br />We will explore the cost of advertising in area publications with our PR firm and/or with the <br />City marketing team to detail the costs and benefits for your consideration. We can work <br />directly with the City marketing team for specific site related marketing and City branding. <br />k) Budget <br />If marketing outside of the standard commercial real estate marketing programs are <br />necessary, a marketing budget will be developed for your review and approval. <br />II. Marketing Timeline <br />The following are general timelines for marketing actions that are being implemented, which <br />will be governed by market conditions: <br />1 to 15 Days: <br />Page -4 <br />
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