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7.1. EDSR 12-20-2021
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7.1. EDSR 12-20-2021
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12/17/2021 12:42:20 PM
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12/17/2021 10:19:43 AM
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City Government
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EDSR
date
12/20/2021
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*5A <br />H AKPIN Ct.%M PANI U; <br />PARTNERS REAL ESTATE MN <br />HARDIN COMPANIES <br />HARDINCOMPANIES.COM <br />• Order "AVAILABLE" sign(s), subject to municipality signage permits and <br />processes (if required) <br />• Prepare a competitive property profile to leverage our knowledge on competing <br />properties <br />• Enter property information on internet-based marketing services including: <br />MINICAR, Costar/LoopNet, Catylist and Hardin Companies websites <br />• Generate property flyer and e -brochure for prospect market and real estate <br />community <br />• Develop first tier target prospect market <br />• Send property flyer and e -brochure to prospect market and real estate <br />community <br />15 to 30 Days: <br />• Complete first tier prospect market direct mail <br />• Resend e -brochure to prospect market and real estate community <br />• Cold call follow-up on first tier prospect mailing <br />30 to 60 Days: <br />• Develop second tier target prospect market <br />• Complete second tier prospect market direct mail <br />• Cold call follow-up on second tier prospect mailing <br />• Resend e -brochure to prospect market and real estate community <br />60 to 120 Days: <br />• Develop third tier target prospect market <br />• Complete third tier prospect market direct mail <br />• Follow-up on first and second tier prospects <br />• Resend e -brochure to prospect market and real estate community <br />• Review marketing feedback <br />120 to 180 Days: <br />• Discuss progress with ownership <br />• Reassess marketing plan (if necessary) and restart marketing timeline <br />III. Executive Summary <br />• Maximum exposure in minimum time <br />• Brochure and marketing material development <br />• Mass marketing of property <br />• Inform, send and communicate with brokerage community—prospects <br />• Internet -Based marketing services: <br />Local and National exposure <br />• Advertising <br />• Marketing updates <br />• Regular activity reports <br />• Professional organizations <br />• Broker marketing <br />Page -5 <br />
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