8.2. SR 09-08-2020 - Laserfiche WebLink

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HARDIN COMPANIES PARTNERS REAL ESTATE MN HARDIN COMPANIES HARDINCOMPANIES.COM j) Advertising We will explore the cost of advertising in area publications with our PR firm and discuss the costs and benefits with you for your consideration. k) Budget If marketing outside of the standard commercial real estate marketing programs are necessary, a marketing budget will be developed for your review and approval. II. Marketing Timeline The following are general timelines for marketing actions that are being implemented, which will be governed by market conditions: 1 to 15 Days: • Order "AVAILABLE" sign(s), subject to municipality signage permits and processes (if required) • Prepare a competitive property profile to leverage our knowledge on competing properties • Enter property information on internet-based marketing services including: MNCAR, Costar/LoopNet, Catylist and Hardin Companies websites • Generate property flyer and e-brochure for prospect market and real estate community • Develop first tier target prospect market • Send property flyer and e-brochure to prospect market and real estate community 15 to 30 Days: • Complete first tier prospect market direct mail • Resend e-brochure to prospect market and real estate community • Cold call follow-up on first tier prospect mailing 30 to 60 Days: • Develop second tier target prospect market • Complete second tier prospect market direct mail • Cold call follow-up on second tier prospect mailing • Resend e-brochure to prospect market and real estate community 60 to 120 Days: • Develop third tier target prospect market • Complete third tier prospect market direct mail • Follow-up on first and second tier prospects • Resend e-brochure to prospect market and real estate community • Review marketing feedback 120 to 180 Days: • Discuss progress with ownership • Reassess marketing plan (if necessary) Page-5