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Naming Rights & Sponsorship Sales <br />,;!imm,l�pv nr QG:rwirrc Superlative was hired to provide <br />fundraising consulting services for the City's Spectator C' ' f € <br />Facility, the new home of the Ontario Hockey Leagues St. ktv-, �I � J <br />Niagara IceDogs. The project team secured a 25-year, $5.26 <br />million Naming Rights agreement with Meridian Credit Union, making it the most <br />lucrative Naming Rights agreement in the Ontario Hockey League. Superlative also sold <br />the 25 luxury suites in only two weeks, generating an additional $2.6 million in <br />contractually obligated revenue. Superlative then secured over $2 million in club seats <br />sales and an additional $2.5 million in sponsorship sales. Sponsorship sales included: <br />• 10-year agreement with Canadian Automobile Association for *400,000 <br />• 10-year agreement with Coca-Cola for *750,000 (this is a citywide pouring rights <br />agreement) <br />• 10-year agreement with Molson for $500,000 <br />• 10-year agreement with Casino Niagara for *300,000 <br />W <br />