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Naming Rights, Sponsorship Asset Inventory <br />Valuation & Sales <br />The City of Palmdale hired The Superlative , <br />Group to serve as its exclusive sales and management agency to �41(L <br />provide sponsorship sales and management services for City J �, <br />programs, events and facilities. Opportunities include on -site <br />promotions, product sales, special events, sampling and more. The <br />project team delivered a Phase I report, which identified and valued 147"ca ca'� <br />their current sponsorship assets, as well as identified potential new <br />sponsorship assets to market and ultimately sell Naming Rights and sponsorships. Once <br />the valuation was completed, the team moved into Phase II and immediately procured a <br />City-wide Pouring Rights partnership totaling over *300,000. In addition to the Pouring <br />Rights agreement, the team also secured a Title Sponsorship totaling *275,000 for the <br />City's new Fitness Court currently under construction at the Pelona Vista Park. <br />WE <br />