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L 1 11 LI'° I I I I I I =L'L --�L <br />Sponsorship Asset Inventory Valuation & <br />Sales <br />SUMMARY OF SERVICES Superlative was hired as the exclusive agent <br />to serve the City and County of Denver for its sponsorship sales <br />and management services. Prior to the sales phase, Superlative <br />created in-depth sponsorship valuation for the Denver Coliseum, <br />Denver International Airport, Denver Performing Arts Complex, <br />Red Rocks Amphitheatre and Denver Public Library. Valuation D E N V E R <br />deliverables included valuing currents sponsorship assets and <br />THE MILE HIGH CITY <br />the potential for new assets as well as Naming Rights potential for <br />the Denver Performing Arts Complex, Denver Coliseum and Denver Convention Center. <br />The project team handles all sponsorship activation and sales for Denver Arts & Venues. <br />As the sole agency handling sponsorship for the venue, we handle the scheduling of all <br />onsite activation, fulfillment of all assets as well as all year-end recaps. We also handle <br />the sponsorship of DAV events, such as Yoga on the Rocks, the Five Points Jazz Festival, <br />Film on the Rocks and Fitness on the Rocks. Some of the sponsorship agreements <br />Superlative has secured include: <br />• 3-year agreement with Brown -Forman for nearly $300,000 <br />• 2-year agreement with Southwest Airlines for $240,000 <br />• 3-year agreement with Miller -Coors for $1.1 million <br />• 5-year agreement with Pepsi for $1.3 million <br />• 2-year agreement with Jeep for $330,000 <br />• 3-year agreement with Treasury Wine Estates for $204,000 <br />• 3-year agreement with Red Bull for $180,000 <br />• 2-year agreement with Conoco for $300,000 <br />27 <br />