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-I1�, F EI V FIJ'EF FF -F '-L <br />Naming Rights, Sponsorship Asset Inventory & <br />Valuation <br />SUMMARY OF SERVICES The Superlative Group was hired as the exclusive % 03. c1Uk <br />Naming Rights consultant for the Cleveland Convention Center and <br />Global Center for Health Innovation. The project team delivered a �F <br />complete asset inventory and valuation. This included <br />- Noc <br />recommendation for the best approach to maximizing revenues, <br />project asset prioritization, innovative ways to package assets for <br />potential partners and determining a fair market value for Naming <br />Rights to the Cleveland Convention Center and Global Center for Health <br />Innovation. Superlative announced an agreement between the Cleveland Convention <br />Center and FirstMerit Bank (now Huntington Bank) for Naming Rights, making the <br />convention center the "FirstMerit Convention Center of Cleveland" (now "Huntington <br />Convention Center of Cleveland"). The agreement is worth *10 million over 20 years. <br />W. <br />