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Naming Rights, Pouring Rights, Sponsorship <br />Asset Inventory & Valuation <br />SUMMARY OF SERVICES The Superlative Group was hired <br />by SMG, South Towne Exposition Center and Salt <br />Palace Convention Center to value the assets and — --�� <br />develop a marketing plan to sell Naming Rights to the SOUTH TOWN E <br />convention centers. Within a few months, Superlative n ' " ' ^ _T ` T1 <br />delivered a comprehensive asset inventory and valuation for Naming Rights to the <br />centers as well as exhibition halls and pre -function areas. The project team also provided <br />opportunities for category sponsorships throughout the facility. Superlative has secured <br />a 10-year, $1.59 million pouring rights agreement with Coca-Cola and secured Mountain <br />America Credit Union as the Naming Rights partner to the South Towne Exposition <br />Center at $4 million over 10 years. <br />25 <br />