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ANDREW SHESSLER, Vice President, Analytics, Research & Statistics <br />Professional Qualifications: 15 years of sponsorship evaluation and management <br />experience <br />Educational Attainment: B.S., Northwestern University; M.B.A., University of North <br />Carolina -Chapel Hill <br />Background: Andy Shessler brings 15 years of experience in managing and valuating <br />brand marketing and sponsorship portfolios for Fortune 500 clients, major events and <br />professional sports organizations. The experience includes valuations for the San <br />Francisco 49ers, Ford Motor Company and United Airlines. <br />Before joining The Superlative Group, Andy worked at Paragon Marketing Group. While <br />at Paragon, Andy was the main contact for major client partnerships including the PGA <br />Tour, Cleveland Indians, Cleveland Browns, Houston Texans, New York Red Bulls and <br />Houston Dynamo. Andy manages these relationships and campaigns from beginning to <br />end including program development, content creation, contract negotiation, on -site <br />event management and result analytics. <br />Andy has led successful valuation campaigns, finding the true value of partnerships foe <br />clients such as Honda Motors, Direct Energy, the Toronto International Film Festival <br />and many more. Previously, Shessler was a Senior Director for IEG Sponsorship & <br />Valuation Consulting. <br />PAT NIESER, Vice President, Corporate Partnerships & Development <br />Professional Qualifications: 15 years of experience in professional sports sponsorship <br />sales <br />Educational Attainment: B.S., Ohio University; M.B.A., Ohio University, M.S.A., Ohio <br />University <br />Background: Pat Nieser brings over 15 years of experience in the sponsorship sales world <br />with time spent in the NCAA, MLB, NBA, NFL and digital sports field. He has also <br />consulted, activated and valued marketing opportunities with the majority of his time <br />prior to Superlative spent selling corporate partnerships with the Cincinnati Bengals. <br />During his time in Cincinnati, Pat was involved in major projects such as a stadium -wide <br />Wi-Fi network installation. Since joining Superlative, he has been able to generate <br />several Naming Rights partnerships on behalf of our clients. <br />Nieser has enjoyed working with clients in the CPG, retail, automotive, healthcare, malt <br />beverage and technology industries. He received his Master of Sports Administration <br />from Ohio University and has enjoyed supporting the American Cancer Society, <br />University School and Ohio University through various volunteer and fundraising <br />initiatives. <br />