|
ROSS KENNERLY, Vice President of Analytics, Valuation and Development
<br />Professional Qualifications: 16 years of experience previously working for ESP
<br />Properties, BeatNIK Marketing Group, Social Capital, Inc. and the University of Nevada,
<br />Las Vegas
<br />Educational Attainment: B.A., Alma College; Diplome de Langue Francaise, Alliance
<br />Francaise Paris Ile-de-France
<br />Background: Ross Kennerly brings 16 years of experience in corporate sponsorship
<br />valuation, consulting, activation and sales on behalf of both rightsholders and buyers.
<br />This includes four years of public sector property consulting with Superlative; more than
<br />three years in nonprofit management, cause marketing consulting and university
<br />preferred partner program development; three years as a creative consultant for some
<br />of the world's most recognizable brands, including RJ Reynolds, Anheuser-Busch InBev,
<br />Kraft Foods Group, Jockey and Newell -Rubbermaid; and five years as a sponsorship
<br />valuation analyst at ESP Properties (formerly IEG). He is responsible for business
<br />development, client management and all facets of the Superlative valuation process.
<br />Before joining Superlative, Kennerly worked for the University of Nevada, Las Vegas as
<br />the university's sponsorship director, where he was responsible for soliciting corporate
<br />investment in Black Fire Innovation, the first public -private partnership between a
<br />university and a private casino gaming corporation and the first gaming and hospitality
<br />business incubator in the world. Kennerly also directed all corporate fundraising efforts
<br />at UNLV, including the UNLV Foundation Annual Dinner; Alumni Association
<br />sponsorship and affinity programs; philanthropic giving to individual colleges and
<br />schools; and business partnerships through UNLV Purchasing and Contracts.
<br />Additionally, Kennerly served as an advisor to the President's Cabinet to drive
<br />development of UNLV's university -wide preferred partner program. In his first year with
<br />UNLV, Kennerly raised over $7.5 million in current and future revenues for the
<br />university, including multi -year agreements with Herff Jones, Emerald Island Casino,
<br />Capgemini SE, Adobe, Panasonic, Salesforce, Nutanix, Intel, LG and more.
<br />Also in the public sector, Kennerly previously consulted with Social Capital, Inc. to
<br />provide nonprofit fundraising strategy, lead sales training and raise millions of dollars
<br />through sponsorship sales as part of the development teams for more than 10
<br />international nonprofits, including the American Society for the Prevention of Cruelty
<br />to Animals, Disabled American Veterans, American Red Cross, Opportunity
<br />International, National 4-H Council, Rotary International, the United Nations
<br />Foundation, Best Friends Animal Society, Children's Miracle Network, Leukemia &
<br />Lymphoma Society, Feeding America and National Park Foundation. In the private
<br />sector, Kennerly helped launch the Margaritaville, Bud Light Platinum and Lime -a -Rita
<br />brands for A-B InBev; developed a valuation methodology for television product
<br />placement for NBC Universal; and secured primary sponsors for Michael Jordan
<br />Motor sports' Aston Martin racing team.
<br />17
<br />
|