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KYLE CANTER, Chief Operating Officer <br />Professional Qualifications: 15 years of experience in sponsorship sales and consulting <br />Educational Attainment: B.A., Tiffin University <br />Background: As Chief Operating Officer of The Superlative Group, Canter is responsible <br />for all aspects of business development, client management, strategic planning, staffing, <br />financial forecasting and sales. <br />Canter has 15 years of experience in the Naming Rights and corporate sponsorship <br />analysis and sales arena. He's worked in the areas of municipal marketing, consulting, <br />auto racing, music, beach volleyball and figure skating. His experience with C-Level <br />executives at some of the world's most successful and recognizable brands including <br />M&M's, Wrigley's, Anheuser-Busch, Corona, Coca-Cola, PepsiCo, Harley-Davidson, <br />Nestle, The Home Depot, Cleveland Clinic, and Snickers provide him an intuitive <br />understanding of how executive teams value and analyze potential sponsorship and <br />marketing partnerships. <br />MATT SCHAEFER, J.D., M.B.A., Vice President of Client Services <br />Professional Qualifications: b years of experience in contract and sales management <br />Educational Attainment: M.B.A., Cleveland State University's Monte Ahuja; College of <br />Business; Juris Doctor, Cleveland State University's Marshall College of Law <br />Background: Schaefer brings extensive experience in sales, negotiations, and contract <br />services. He has advised clients through a variety of sales campaigns. Schaefer's legal <br />and business experience makes him an integral part of the client relationship, from <br />proposal, to contract execution, and all the way through activation. <br />As Superlative's Vice President of Client Services, Schaefer is in charge of developing <br />key relationships, presenting unique marketing campaigns and working closely with <br />corporations on their objectives. <br />15 <br />