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EXPERIENCED SALES The Superlative Group has generated over $2 billion of additional <br />revenue for a range of clients in a variety of sectors. We identify and <br />PROFESSIONALS WITH A value sponsorship opportunities which will use existing assets to <br />TRACK RECORD OF generate revenue through Naming Rights and sponsorship <br />contracts. We have the experience to apply existing concepts to new <br />REVENUE GENERATION scenarios and successfully implement revenue. <br />Our team has worked with a large number of municipalities, <br />universities, park districts, transit agencies, city and county <br />IN-DEPTH KNOWLEDGE OF governments, convention and visitor bureaus, sports venues, <br />THE PUBLIC SECTOR convention centers and other municipal infrastructures to deliver <br />new and innovative mechanisms to introduce private sector finance <br />to projects. <br />FINANCIAL, LEGAL AND Our team includes in-house financial accountants, attorneys and <br />valuation specialists with direct experience of valuing and selling <br />VALUATION SPECIALISTS Naming Rights and corporate partnerships. <br />Our company has extensive knowledge of out -of -home media <br />KNOWLEDGE OF OUT -OF- pricing and relationships with senior executives in the industry. In <br />certain cases, bulletin billboard pricing can be a useful pricing <br />HOME MEDIA PRICING benchmark and we have the relationships to leverage this <br />information. <br />The Superlative Group understands that engaging signage <br />engineers at the outset is critical to success. Valuations must be <br />EXPERIENCE WORKING WITH based on the size and location of signage, both of which affect the <br />SIGNAGE ENGINEERS number of impressions and media valuation. The Superlative <br />methodology involves working collaboratively with signage experts <br />to deliver the most impactful sponsorship opportunities. <br />Successful delivery of this program will require coordination of the <br />required skills identified above, regular engagement with the City of <br />SUPERIOR PROJECT Elk River personnel, presentations at senior management meetings <br />as required and collation of findings into a comprehensive valuation <br />MANAGEMENT & DELIVERY document and sales strategy. The Superlative Group has direct and <br />recent experience of managing projects of similar size and scope to <br />the requirements of the City of Elk River. <br />3 <br />