8.1. SR 01-21-2020 - Laserfiche WebLink

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TFE TJFERL-II'E TP-_1F Introduction THE SUPERLATIVE GROUP Headquartered in Cleveland, OH, with satellite offices in Chicago, Las Vegas and Dublin, Ireland, The Superlative Group is the foremost expert in the valuation and sale of Naming Rights and corporate sponsorships for public and private sector clients. Founded in 1994 by current President and CEO Myles Gallagher, Superlative is an industry -leading team of sales executives, valuation analysts, attorneys and accountants that manage the entire sponsorship marketing process from stakeholder engagement, industry research and valuation to negotiating, closing and stewarding of partnerships. Over the past 25 years, Superlative has delivered more than $2 billion in Naming Rights, sponsorship and premium seating revenue for our clients. OUR MISSION & VALUES At Superlative, superior customer service has been woven into the fabric of our firm since its inception. As a result, Superlative's culture and core beliefs are rooted in exceeding our clients' expectations. Our client focus is evident by the manner in which we organize and manage our projects: • Understanding each client's needs, objectives and desires; • Building a sponsorship marketing and sales plan that meets those goals; • Drawing upon our extensive experience to optimize Naming Rights and sponsorship inventory; • Maximizing sponsorship revenues through captivating sales propositions and long-term agreements; • Supplying senior management and on -site staff to direct and execute each plan; and • Providing immediate feedback and ongoing reporting to each client as the project progresses. OUR APPROACH The Naming Rights and sponsorship industry is continually changing because we are changing it. Our approach challenges the outmoded belief that sponsorships are sold primarily by intangibles. We use an impressions -based valuation methodology that employs real -world values that can be later justified in a sales pitch. We speak the language sponsors speak, plain and simple. Every day, our executives are challenged to create innovative partnerships that will deliver optimum value to each client —whether it's a property or a sponsor. 2