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hL L iF� hL:-iiv E <br />Methodology <br />EXECUTIVE SUMMARY <br />Superlative's sales executives, accountants, analysts and attorneys engineered our <br />approach to sponsorship marketing to focus on maximizing revenue generation for our <br />clients while over -delivering value against each corporate partner's marketing <br />objectives. From start to finish, each facet of our process is guided by well-rounded <br />sponsorship professionals who have over 100 combined years of practical experience <br />valuing, selling and executing partnerships. <br />Our executives have successful track records working for both properties and sponsors, <br />spanning every sector from municipalities to the U.S. military to top -tier research <br />universities. This wealth of real -world experience informs our work on a daily basis and <br />ensures that our sponsorship strategy accounts for every possible dollar and capitalizes <br />on every marketable asset. <br />Our process is divided into two components: Phase I Valuation and Phase II Strategic <br />Sales. Based on preliminary conversations with the City of Elk River leadership, we have <br />identified the following objectives for the scope of work: <br />PHASE I; ASSET INVENTORY & VALUATION <br />During Phase I, our team of Valuation specialists identify and value all of the assets that <br />the City of Elk River has available to generate revenue. Our Valuation process includes <br />five key components: <br />1) Quantitative Analysis; <br />2) Qualitative Analysis; <br />3) Contract & Policy Analysis; <br />4) Industry Benchmarking; and <br />5) Prospect Identification. <br />Each component is briefly summarized in the following pages. <br />QUANTITATIVE ANALYSIS <br />Quantitative Benefits reflect the ability to effectively measure the return on investment <br />that the City of Elk River partners can expect to receive. These include the direct, or <br />tangible, benefits available to the partner. Quantitative Benefits typically form a <br />significant portion of fair market value because each item is quantifiable and guaranteed <br />to the partner. <br />Quantitative Benefits are separated into several categories including: <br />• Property Media Buys; <br />• Signage Benefits; <br />19 <br />