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sta I ey <br />consulting <br />'led <br />l + gro.,ving you. Foundation <br />• Review community input from forums, requests made to officials, interviews with <br />business associations, and others to get leads of priority prospects. <br />7. Construct Sponsorship Solicitation Materials <br />• Materials will be professionally designed and will highlight key areas such as: <br />impressions, traffic and demographics of event attendees, marketing opportunities <br />at events and programming, media presence, rate sponsorship value, etc. <br />• Materials will be designed with flexibility so that parts of the packet can be tailored <br />to each individual prospects solicited by focusing on their interests and needs. <br />• Projected Duration: January 2020 - August 15t, 2020 <br />Phase II <br />1. Assemble a sponsorship advisory leadership volunteer group to provide local feedback <br />and serve as door -openers for certain individual prospects <br />2. Prioritize the prospect list based on: <br />• Prospects past history and connection to the Parks and Recreation activities. <br />o This activity would be done by interviewing staff and leaders of the community <br />sports and recreation clubs and associations. <br />• Assess the prospects nature of businesses as to their most likely sales match with <br />recreation facility user groups. <br />o This would be accomplished by Interviewing leaders of business associations <br />• Once calls on individual business owners begin, referral prospects will be <br />recommended by the prospects themselves. <br />3. Consider a mass mailing to the business community. <br />4. Arrange speaking opportunities to business -oriented community groups. <br />5. Conduct facility tours. <br />6. Initiate a process of making individual calls on prospects. <br />• Rarely is a sale made on a first call (one-on-one visit). Multiple calls on each <br />successful sale take an average of three calls for smaller amounts, to over seven calls <br />for the larger sales such as facility naming. <br />7. Consider additional methods as one discovers other opportunities as the campaign <br />proceeds. <br />8. Projected Duration: August 2, 2020 - December 31St, 2021 <br />