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staley <br />consulting <br />growing your foundation <br />PROJECT PURPOSE <br />In 2018, the community of Elk River chose to make a major investment in the quality -of -life for <br />their community through a sales tax referendum. It is the wish of the Elk River Council to <br />provide an even greater amount of value-added services for the citizens, without increasing <br />taxes any further, through the use of the public -private partnership tool of offering <br />sponsorships. <br />PROPOSED METHODOLOGY <br />Phase I <br />1. Conduct a thorough briefing with staff of the project development and planned <br />programming for the new and upgraded facilities. <br />2. Conduct a brief assessment of the business community, as well as, park department <br />stakeholders by interviewing five to eight leaders. <br />3. With staff, identify assets that can be offered for naming in addition to the following <br />that have already been identified: <br />• Multipurpose Facility Name • Senior Center Flex Meeting Space <br />• Ice Arena One • Cafe <br />• Ice Arena Two • Party/Meeting Rooms First Floor <br />• Field House • Party/Meeting Rooms Second Floor <br />• Field House Dryland Area • Lion John Weicht Park Concessions <br />• Senior Center and Shelter Building <br />4. Evaluate the sponsorship value of each of the assets by: <br />• Subcontract with a specialty firm that has expertise in determining the on -site <br />impressions and sponsorship value of a sample of the identified assets. <br />• Compare the on -site impressions and value of the assets of the Elk River Facility <br />calculated by subcontracted specialist to those of benchmark facilities around the <br />region. <br />5. Develop an advertising package: <br />• Determine if it is best to sell each sponsorship brand placement individually or <br />bundle assets into packages. <br />• If needed, determine the packages for sponsors at incremental amounts. <br />Example: $10,000, $25,000, $50,000 <br />6. Construct a prospect list of likely organizations, businesses, individuals, nonprofits, etc. <br />• Research prospective companies typically interested in sponsorships of public <br />facilities and programs. <br />