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d. Reviewing and analyzing similar government and private -sector naming rights initiatives and their <br />transferability to Elk River. <br />e. Recommending additional naming opportunities within the Active Elk River projects, including <br />pricing levels and terms above and beyond the overall naming rights for the multipurpose facility. <br />f. Documenting the potential challenges or issues for naming rights opportunities. <br />Task 2: Naming Rights Program Structure <br />The successful consultant will recommend a naming rights program structure that complements Active Elk <br />River and the region, especially the multipurpose facility. This task shall include the following: <br />a Recommending the best approach for maximizing revenues and other benefits. Specific <br />recommendations should include length of naming rights terms, category exclusivity and <br />compatibility guarantees, and discussion of possible reciprocal business activities. <br />b. Developing the advertising package by determining whether to sell each sponsor placement <br />individually or bundle the assets into packages. <br />c. Identifying any feasible alternative approaches. <br />Task 3: Strategic Plan Naming Proposal <br />The successful consultant will develop a naming rights proposal to identify and solicit potential clients. This <br />task should include the following: <br />a Recommending a process for soliciting and selecting naming rights clients. <br />b. Constructing a prospect list of organizations, businesses, individuals and nonprofits. <br />c Research prospective companies in Elk River and the region that may be interested in naming <br />sponsorship packages. <br />d. Review community input from meetings, requests made to city officials and from interviews with <br />business organizations to get leads of priority prospects. <br />e. Implementing the timeline for marketing and negotiation of naming rights agreements with potential <br />clients. <br />£ Constructing a preliminary proposal that highlights the naming sponsorship opportunities. <br />g Developing the required letters of intent and associated agreements necessary to secure sponsors, <br />naming rights organizations and advertisers. <br />Phase One Duration <br />This contract shall remain in effect until August 1, 2020. <br />City of Elk River — Naming Rights Request for Proposal - 3 <br />