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Phase Two <br />The selected service provider will guide the sales of the sponsorship assets identified in Phase One of the <br />sponsorship program development. <br />The following is a detailed description of the proposed work plan to accomplish Phase Two of this project. <br />1. Implementing the marketing plan and contacting potential clients. Provide scenario perspectives of <br />the consultant making direct sales visits of priority prospects with some city official support. Also, <br />provide scenario perspectives of city officials identifying the sales with minimal support from the <br />consultant. Provide the professional consultant fee to fit these scenarios to be a base fee amount <br />and/or a graduated percentage level of sales. <br />2. Assisting the City of Elk River in negotiating agreements with potential clients and making <br />recommendations for adjustments of new information necessary to fit the market place as it evolves. <br />3. Assisting the City of Elk River in developing any necessary documents to implement individual <br />naming rights agreements. <br />4. Continuing to review community input to assess sponsorship related trends, requests made to city <br />officials from interviews with businesses and organizations in order to gather leads for priority <br />prospects. <br />Phase Two Duration <br />This contract shall begin August 1, 2020 and extend through December 31, 2021. <br />Consultant Submittal Requirements <br />Responses to this Request for Proposal must include the following information: <br />1. A cover letter indicating the consultant's interest in the project and highlighting its qualifications to <br />perform the project. <br />2. A description of the firm's proposed methodology to completing the inventory and valuation of <br />assets; approach to sponsorship packaging and sponsorship engagement as well as the ROI. <br />3. The consultant's capabilities and experience in sponsorship inventory and valuation including <br />specific successful examples with municipalities and parks and recreation programs. Provide a <br />minimum of three references from within the past seven years. References should include <br />organization, contact person, email and telephone number. <br />4. Provide a minimum of two specific examples outlining the financial return on investment from <br />previous parks and recreation departments/municipalities with which you have consulted. <br />5. List of sub -consultants and other outside associates to be used by your consulting firm. <br />6. The consultant cost shall be a Not to Exceed Fee. Reimbursable costs including details of service or <br />items and applicable charge per unit. All proposed expenses must be itemized with a grand total <br />submitted. <br />City of Elk River — Naming Rights Request for Proposal - 4 <br />