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Project Understanding and Scope <br />While the sales tax revenue will be used to fund the construction of facility, the city wishes to enhance <br />revenue for additional value-added recreational services and opportunities and foster further community <br />identity through the use of the public -private partnership tool of offering sponsorship naming rights. <br />The selected service provider will work with city officials to identify sponsorship assets of the Parks and <br />Recreation Department, evaluate those assets relative to their sales value, identify and evaluate packaging <br />strategies, research prospects, construct a sponsor proposal format and develop a communications strategy <br />for naming sponsorship rights and advertising recognition. <br />The Consulting Service Request for Proposal is broken down into two phases. Sponsorship program <br />development is Phase One. The sales and professional assessments of the sponsorship assets identified in <br />Phase One is Phase Two. The consultant request needs to include both phase one and phase two in one <br />proposal. <br />Phase One <br />The following is a detailed description of the proposed work plan to accomplish Phase One of this project. <br />Task 1: Value of Assets <br />The successful consultant will review the physical assets of the multipurpose facility and Lions John Weicht <br />Park amenities to estimate naming rights value. The primary assets to be evaluated include: <br />■ Multipurpose Facility Name <br />■ Ice Arena One <br />■ Ice Arena Two <br />■ Field House <br />■ Field House Dryland Area <br />■ Senior Center <br />■ Senior Center Flex Meeting Space <br />■ Cafe <br />■ Party/Meeting Rooms First Floor <br />■ Party/Meeting Rooms Second Floor <br />■ Lion John Weicht Park Concessions and Shelter Building <br />This task shall include the following: <br />a. Participating in meetings and conference calls with city officials, responding to questions and <br />preparing for the approach and allocate resources for the project task that includes determining the <br />on -site impressions and sponsorship value of the identified assets. <br />b. Documenting the methodology used to arrive at the estimated value of the facility assets, including <br />assessment factors unique to the Elk River region and market area. <br />c. Comparing the on -site impressions and value of the assets of the Elk River facilities calculated to <br />those of benchmark facilities around the region. <br />City of Elk River — Naming Rights Request for Proposal - 2 <br />