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City of I Naming Rights Consulting Services <br />El0M%M0__I Request for Proposal <br />River <br />The City of Elk River is seeking qualified and experienced parties to submit a proposal to provide the <br />service and guidance necessary to acquire a naming rights agreement for its new, state-of-the-art <br />multipurpose recreational facility. <br />The facility, currently under construction, is one part of a major investment in the quality -of -life for Elk <br />River residents made possible by a $35 million Local Option Sales Tax Referendum. On November 6, 2018, <br />voters overwhelmingly decided to invest in a city plan of amenities that will benefit every generation. The <br />plan is known as Active Elk River and passed with 6,830 votes in support and 3,702 opposed. Details of the <br />plan and construction updates can be found at ActiveElkRiver.com. <br />The multipurpose facility will expand and improve recreation opportunities at the current Elk River Arena <br />by providing year-round ice, dry floor events, meeting and event space, a 30,000 square -foot turf field <br />house, catering cafe space for community events, and dedicated senior center facilities. <br />As part of the construction, the existing Elk River High School softball fields will be relocated across the <br />street to Lion John Weicht Park. Another component to the Active Elk River plan, Lion John Weicht Park <br />will become an active athletic complex with ball fields, a 100-person picnic pavilion, modern restrooms, <br />open green space, concessions, trails, and improved parking. <br />The selected service provider will be tasked with developing and implementing a strategic plan to identify <br />the number and market value of user/visitor impressions, develop pricing packages, marketing materials and <br />strategies, solicit potential naming -rights clients as well as assist in negotiating a naming client agreement. <br />The services shall be provided in accordance with the terms, conditions, and specifications contained within <br />this Consulting Services Request for Proposal. <br />Please submit your proposal by 4:00 p.m., Friday, January 3 2020, to <br />Michael Hecker, Parks and Recreation Director <br />13065 Orono Parkway <br />Elk River, MN 55330 <br />Direct: 763.635.1161 <br />mhecker&ElkRiverMN.gov <br />City of Elk River — Naming Rights Request for Proposal - 1 <br />