7.3. EDSR 12-16-2019 - Laserfiche WebLink

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Core Service 2: Site Selector Appointment Setting Overview Location decisions for many expansion and relocation projects are often formulated under the strategic guidance of site selection advisory firms that help companies select communities and sites for their business operations. Understanding that site selection professionals are typically involved with approximately 60% of all corporate site location projects in North America, it is invaluable to position your community an attractive business destination in the minds of these key decision influencers. The most advantageous strategy for your organization in developing successful relationships with site selectors is to personally meet with them on an ongoing basis, educate them on the assets of your community firsthand, and promote the area as an optimal place to do business. This process of continued contact and relationship -building will keep your location on their "radar screen" and ultimately lead to top -of - mind awareness of what the community has to offer when a project presents itself. Site selectors are aggressively pursued by a multitude of municipalities and economic development agencies. Because of the constant demand for their time and attention, many site selectors may be inaccessible or hesitant to meet with you. Attempting to make these personal connections on your own can be a difficult, time-consuming, and potentially fruitless task. SLP will assist your organization by leveraging its strong ties in the site selection profession to secure one-on-one appointments with industry-leading site consultants, location advisors, and corporate real estate executives. Deliverables * Meetings will be scheduled in geographical locations of your choice (minimum 45 -day notice before trip) — Number of appointments TBD, based upon level of Investment ✓ Research, analysis, and determination of individuals that specialize in site selection on a national level and represent projects from industries ideally suited for your area. ✓ Outreach to targeted site selectors via electronic marketing, telecommunication, personalized emails, and facsimile. ✓ Qualification of site selectors interested in learning more about the advantages of doing business in your community for corporate expansion or relocation. ✓ Coordinating meetings for your organization with qualified site selectors at their business office, a local restaurant, or other convenient venue. %.I ✓ Email meeting requests sent to site selectors to confirm each appointment. ✓ Logistical planning of itineraries with driving directions and other support as needed. ✓ Professional profile summaries with details on the site selector's work experience, areas of specialization, industry expertise, clients represented, site location project assignments, education, designations, certifications, professional affiliations, and other background information — provided in advance for your review. ✓ Strategy session teleconference with SLP before each trip. ✓ Opportunity to distribute marketing literature, promotional items, and related materials to site selectors during each meeting.