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Core Service 1: Targeted Industry Prospect Development <br />Overview <br />The ultimate objective of every economic development agency is attracting new industry to create jobs and <br />investment for their community. But with today's turbulent economy, intense competition from other <br />communities, tighter budgets, and multiple job duties, it has become increasingly difficult for economic <br />developers to be self-sufficient in generating new prospect activity. Many organizations nationwide rely on <br />SLP to support the crucial, resource -intensive components of their business recruitment efforts. <br />A targeted approach is the critical element for success in business attraction. SLP's hands-on experience in <br />the site selection process yields a deep understanding of which targeted methods are most effective in <br />influencing corporate executives with their location decisions. SLP will utilize these methods — driven by <br />targeted industry strategy and relationship marketing — to implement aggressive prospect development <br />solutions for your community. SLP's services will cultivate an active pipeline of viable businesses from target <br />industries/markets and connect you with those prospects interested in expanding or relocating to your area. <br />Economic development agencies with limited staffing and financial resources must leverage their marketing <br />expenditures to get more out of less. Compared to other options available at similar costs (e.g. print ads, <br />direct mail), SLP's prospect development services provide unmatched value and return on investment. SLP's <br />prospecting efforts will also enable you to spend more time working active projects instead of chasing them. <br />Deliverables (12 months) <br />* The following dell verab/es will be provided independently for each targeted <br />industry — Number of total target companies TBD, based upon level of <br />investment <br />✓ Research, analysis, and determination of target companies with the <br />appropriate C -level decision maker and full contact information. <br />✓ Customized database including each company's industry classification, <br />products/services, executive leadership, history, facilities, revenue, <br />workforce, and related data. <br />✓ Development of a targeted marketing message and value proposition <br />highlighting your most compelling locational advantages for the industry. <br />✓ Content copywriting, graphic design, HTML coding, and deployment of <br />promotional email broadcasts to the database. <br />✓ Real-time statistical reports tracking who opened the email campaign, the <br />number of opens, and the number of click-throughs to your organization's <br />website and/or online marketing materials. <br />✓ Personalized outreach to targeted decision makers via telecommunication, <br />email, and facsimile — higher priority will be placed on recipients that <br />opened the email campaign multiple times and visited external web links. <br />✓ Conversing with targeted decision makers to promote the benefits of <br />doing business in your community, determining if their company has site <br />location needs, and supplying pertinent information as requested. <br />✓ Prospect summary reports detailing project requirements for all <br />companies with expansion/relocation plans and an interest in your area. <br />✓ Corporate profile reports with business fact sheets and background <br />information for all prospects. <br />✓ Facilitating introductory conference calls, videoconferences, and/or <br />meetings with interested prospects. <br />✓ Customer service activity reports and strategy review sessions. <br />✓ Access to all compiled data for your internal usage as needed. <br />9ubl": Cr h Oplmdu td 8lncenrims In Male) Roducl Mvnvieclvren- "In_ MI <br />namnd vl„,oI« viewme mr: «moll*, n. w m,� <br />JOPLIN IS OPEN FOR BUSINESS <br />olaa5tart Can Como Quickly. <br />i�' <br />Recovery Comes Quickly, Too <br />� <br />In less than 8 months.... <br />�r M=.�� <br />SHwdaW.a�mxlelWamraimveh,.mi.ea.Mrnzre+oiN.ly ire <br />Thanks to this CAWt attitude, Joplin Is still <br />far business and stronger than ever. <br />Subject: Pl—Product ManuP ,ing Busness Oppmmnity-.".wl—l-d County, IN <br />having trouble viewing this email? click here <br />Geer Up for Production in Switzerland Counry <br />The IdeallocatANT Por Plastics ManulaNuriny <br />®ep„ea <br />convct Marh narlce hem 61P n a��eiaBITE ar mtluce�awelacationpannnranlp,Com, <br />::scedc eW mzdAe Am°tCOpoe<o <br />www, sw i tze land usa, corn <br />