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12
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<br />
<br />requires a county health permit. Many trucks have two or three health permits with an average cost of $750
<br />each.” Interview with Matthew Geller, November 8, 2012.
<br />
<br />44 Daniels, L. (2012, June 4). Dreaming of Starting a Food Truck? First Read This, Then Figure Out Your Goal. Dallas
<br />Observer, Retrieved November 8, 2012 from
<br />http://blogs.dallasobserver.com/cityofate/2012/06/dreaming_of_starting_a_food_tr.php.
<br />45 Clover Food Truck 101. CloverFoodLab.com, Retrieved October 26, 2012 from
<br />http://www.cloverfoodlab.com/wp -content/uploads/2011/06/Food-Truck-101.pdf; Myrick, 2012, p. 10–11;
<br />Interview with Jon Goree, co-owner of Seoul Food, October 20, 2012.
<br />46 Gold, J. (2010, February 26). 99 Things to Eat in L.A. Before You Die. LA Weekly, Retrieved October 26, 2012 from
<br />http://www.laweekly.com/2010-02-26/eat-drink/99-things-to-eat-in-l-a-before-you-die/10/%20mo%20chica/.
<br />47 Oches, S. (2012, October). Pedal to the Medal. QSR Magazine, Retrieved October 26, 2012 from
<br />http://www.qsrmagazine.com/executive-interviews/pedal-metal?page=2µsite=575.
<br />48 Zionts, S. (2012, March 1). Food Trucks’ Rocky Roads to Success. Fox Business, Retrieved October 26, 2012 from
<br />http://smallbusiness.foxbusiness.com/entrepreneurs/2012/03/01/food -trucks-rocky-roads-to-success/.
<br />49 Clark, 2012.
<br />50 Moore, G. (2012, August 17). Free lunch in the Financial District? Not at these food trucks. Boston Business
<br />Journal, Retrieved October 26, 2012 from http://www.bizjournals.com/boston/blog/bottom_line/2012/08/food-
<br />truck-regulations.html?page=all.
<br />51 Norman, Frommer, Gall and Knepper, 2011, p. 32; Armour, S. (2012, May 9). Gourmet Food Trucks Fight
<br />Inspectors’ Perceptions. Bloomberg Businessweek, Retrieved October 26, 2012 from
<br />http://www.businessweek.com/news/2012-05-09/gourmet-food-trucks-fight-inspectors-perceptions#p1; (2012,
<br />July 19). Food Trucks Inspected for Safety,” WBNS-10TV, Retrieved October 26, 2012 from
<br />http://www.10tv.com/content/stories/2012/07/19/columbus-food-trucks-inspected-for-safety.html.
<br />52 Norman, Frommer, Gall and Knepper, 2011, p. 32.
<br />53 Food Truck Association of Metropolitan Washington/D.C. Food Truck A ssociation, Food Truck Code of Conduct,
<br />Retrieved October 18, 2012 from
<br />http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CB4QFjAA&url=http%3A%
<br />2F%2Fwww.dcfoodtrucks.org%2Fdl%2FDCFTA_Application.pdf&ei=1FmBUJ7iG6fC0QGOqoCQBA&u sg=AFQjCNFLCc
<br />fiq82QmZe_kfmpbbZU__U7qQ&sig2=nS0R5aCeFNXFRaRwVMhmVA.
<br />54 See L.A. City Code § 56.08(c).
<br />55 Hermosillo, J. (2012). Loncheras: A look at the stationary food trucks of Los Angeles. Masters Thesis, Los Angeles:
<br />University of California. P. 8. Although police and city officials complained that loncheras increased litter, this is
<br />“contradicted by the reputation many seem to enjoy among their neighbors for maintaining their areas clean.”
<br />56 Gall and Frommer, 2012, p. 21.
<br />57 The Southern California Mobile Food Vendor’s Association takes it upon itself to pay for street cleanup after First
<br />Fridays and other community events in which food trucks participate. Interview with Attorney Jeffrey D. Dermer,
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