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11 <br /> <br /> <br />29 Trattner, D. (2011, September 28). Along for the Ride. Cleveland Scene Magazine, Retrieved October 26, 2012 <br />from http://www.clevescene.com/cleveland/along-for-the-ride/Content?oid=2737264. <br />30 Gall, B. and Frommer, R. (November 2012). Food Truck Freedom: How to Build Better Food Truck Laws in Your <br />City. P. 18, from www.ij.org/vending. <br />31 Fine, G. (1990). Organizational time: Temporal Demands and the Experience of Work in Restaurant Kitchens. <br />Social Forces, 69(1), 98-99. The author notes that general lunch and dinner hours are between 11 a.m.–2:30 p.m. <br />for lunch, and 5 p.m.–12 a.m. for dinner. <br />32 Weber, D. (2012). The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business. P. 14; Clark, <br />2012. <br />33 O’Toole, M. (2010, September 20). Path to Liquor License Often Bumpy. New York Times, Retrieved October 26, <br />2012 from http://eastvillage.thelocal.nytimes.com/2010/09/30/path-to-liquor-license-often-bumpy/. <br />34 Food trucks cannot obtain liquor licenses in most jurisdictions, and the handful of jurisdictions in which trucks <br />can obtain a liquor license have only granted them to trucks or carts that operate in a single location and are able <br />to provide a defined outdoor dining area. See, e.g., Collins, G. (2011, June 9). What’s Always Been Missing in Food <br />Trucks: Alcohol. The New York Times, Retrieved October 31, 2012 from <br />http://dinersjournal.blogs.nytimes.com/2011/06/09/what-youve-always-wanted-in-a-food-truck-booze/; Rayle, S. <br />(2012, April 23). Cartlandia—Portland’s food carts gain a year-round liquor license. Examiner, Retrieved October <br />31, 2012 from http://www.examiner.com/article/cartlandia -portland-s-food-carts-gain-a-year-round-liquor- <br />license. <br />35 Gall and Frommer, 2012. <br />36 A helpful collection of links to state government websites detailing the tax obligations of small businesses can be <br />found on the website of the U.S. Small business administration at http://www.sba.gov/content/learn-about-your- <br />state-and-local-tax-obligations. Information on the federal tax obligations of employers can be found in the IRS <br />Employer’s Tax Guide at http://www.irs.gov/uac/Publication-15-%28Circular-E%29,-Employer%27s-Tax-Guide. <br />37 Myrick, 2012. <br />38 Gall and Frommer, 2012, p. 26. <br />39 Myrick, 2012, p. 32–33. <br />40 Myrick, 2012, p. 217. <br />41 Weber, 2012, p. 100. <br />42 According to Matthew Geller, CEO of the Southern California Mobile Food Vendor’s Association, “Most events <br />charge 10% which drastically eats into [food trucks’] margins. Lots can cost $25 to $200 just for the privilege of <br />serving hungry customers.” Interview with Matthew Geller, November 8, 2012. <br /> <br />43 According to Matthew Geller, CEO of the Southern California Mobile Food Vendor’s Association, “Many food <br />trucks have multiple business licenses and health permits. In cities like Los Angeles, many of the trucks must <br />obtain multiple city permits in order to serve the demand around Los Angeles County. Most trucks in the area <br />have eight business licenses with an average cost of $250. Many trucks also serve multiple counties. Each county