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<br />15 Clark, E. (2012, July 11). Hell on Wheels: Why Food Truck Owners Are Increasingly Turning to Brick-and-Mortar
<br />Shops. New York Magazine, Retrieved October 26, 2012 from http://newyork.grubstreet.com/2012/07/food-
<br />trucks-turn-to-stores-for-convenience-reliability.html.
<br />16 Lynch, L. (2012, June 29). Michael Rypka of Torchy’s Tacos talks Expansion and Secret Menu. Texas Monthly
<br />Magazine, Retrieved October 2, 2012 from http://www.texasmonthly.com/blogs/eatmywords/?p=7678; Gaar, B.
<br />(2012, September 15). Food trailers bloom into key piece of Austin’s economy. Austin-American Statesman,
<br />Retrieved October 26, 2012 from http://www.statesman.com/news/business/food-trailers-bloom-into-key-piece-
<br />of-austins-econ/nSLPx/.
<br />17 Tilak, V. How to be a New England Vegetarian in the winter. The Boston Globe, Retrieved November 9, 2012 from
<br />http://www.bostonglobe.com/magazine/2012/11/03/how-new-england-vegetarian-
<br />winter/g5tsi4eafXjrW3vwCaJk4N/story.html.
<br />18 (2012, February 2). How They Work: Clover Food Lab. Wistia, Retrieved October 31, 2012 from
<br />http://wistia.com/blog/how-they-work-clover-food-lab/.
<br />19 History: From Modest Beginnings To The Midwest's Largest Privately Owned Restaurant Group. The Portillo
<br />Restaurant Group, Retrieved October 29, 2012 from http://www.portillos.com/history/.
<br />20 Goodman, V. (2012, April 20). Hodges Downtown offers some of the food trucks’ playful fare. WKSU News,
<br />Retrieved October 15, 2012 from http://www.wksu.org/news/story/31324.
<br />21 Evolved Cuisine. Skillet, Retrieved October 2, 2012 from http://skilletstreetfood.com/company.php.
<br />22 Spiegel, A. (2012, October 10). 22 New (or Newly Improved) Places to Eat and Drink This Fall. Washingtonian
<br />Magazine, Retrieved October 29, 2012 from https://www.washingtonian.com/blogs/bestbites/food-restaurant-
<br />news/22-new-or-newly-improved-places-to-eat-and-drink-this-fall.php; Washingtonian Staff. (2012, July 5). Best of
<br />Washington 2012: Best Meals on Wheels. Washingtonian Magazine, Retrieved October 29, 2012 from
<br />http://www.washingtonian.com/articles/best -of/best-of-washington-2012-best-meals-on-wheels/index.php.
<br />23 Interview with Mike Lenard, owner of Torchy’s Tacos, November 5, 2012.
<br />24 Courtis, J. (1983). Business Goodwill: Conceptual Clarification Via Accounting, Legal and Etymological
<br />Perspectives. The Accounting Historians Journal, 10(2), 1–38. This article reviews what attributes lead to business
<br />goodwill; location is prominent among those attributes.
<br />25 Clark, 2012.
<br />26 Clark, 2012.
<br />27 Myrick. R. (2012, October 9). Prepping Your Food Truck for Winter Storage. Mobile-Cuisine.com. Retrieved
<br />November 9, 2012 from http://mobile-cuisine.com/under-the-hood/food-truck-storage-tips/.
<br />28 Myrick, R. (2011, December 15). Winter Food Truck Safety Tips. Mobile-Cuisine.com, Retrieved October 26, 2012
<br />from http://mobile-cuisine.com/under-the-hood/winter-food-truck-safety-tips/; Myrick, R. (2012). Running a Food
<br />Truck for Dummies. P. 216.
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