Laserfiche WebLink
<br />Public InformationlInvolvement Work Plan-10128/99 <br /> <br />,/ Obtain radio and TV clips that feature the NCDA spokespeople or prominent . <br />advocates, such as U.S. Rep. James Oberstar or Gov. Ventura. <br />· Information Kit-Develop flexible information kit that will be primarily intended <br />for use by the media, but can also be distributed to the NCDA key audiences. <br />,/ Kit would be flexible to accommodate critical updates and/or special events. <br />· Media Alerts and News Releases-Distribute alerts and news releases to <br />appropriate media when the NCDA has significant news to share. We seek a <br />balance in terms of frequency-while we'd like the NCDA to remain top-of-mind <br />with the media, we don't want to saturate them with quasi-news and risk losing <br />credibility. <br />,/ Draft and distribute news release in advance of Scoping Meetings. <br />,/ Draft and release alerts in advance of station area planning meetings. <br />,/ Highlight key findings from initial survey of residents along the Northstar <br />Corridor-nearly three quarters of respondents favor the project and more than <br />one third say they would personally benefit. Consider timing to coincide with <br />station area planning meetings. <br />,/ Target business reporters with pertinent findings from the initial survey. <br />,/ Draft and distribute release upon completion of MIS. <br />,/ Draft and distribute release when the NCDA submits its report to the Federal <br />Transit Authority. <br />,/ Weigh future NCDA events, updates and milestones for media potential; a <br />recent example was U.S. Rep. James Oberstar's tour of the Northstar Corridor. <br />· Media Relations-Target print and broadcast media along the Northstar . <br />Corridor. <br />,/ Field calls from reporters inquiring about the Northstar Corridor and make <br />interview arrangements. <br />,/ Place targeted media calls that coincide with distribution of media alerts and <br />press releases. <br />,/ Establish and build relationships with key reporters so they keep the NCDA <br />spokespeople top-of-mind when covering rail and transportation issues. <br />· Conduct Editorial Board Meetings-If and when appropriate, have the NCDA <br />spokespeople meet face-to-face with editorial boards to make sure they understand <br />the Northstar Corridor commuter rail project, its goals and its perspectives. <br />,/ Pursue the St. Cloud Times, Star Tribune and Pioneer Press. <br />,/ When/where applicable, meet with editors of weekly papers. An example <br />would be immediately before or following individual station planning meetings. <br />· Opinion Columns-If and when appropriate, draft and submit columns on behalf <br />of the NCDA that address its key issues and outline rationale behind critical <br />decisions. <br />,/ Byline(s) would be one or more of the identified NCDA spokespeople. <br />,/ One column could be tied to the final decision regarding station sites. <br />· Letters to Editors-If and when appropriate, draft and submit letters on behalf of <br />the NCDA in response to articles and editorials (both pro and con) related to <br />transportation and development in the Northstar Corridor region. <br />,/ Target the St. Cloud Times, Star Tribune, Pioneer Press as well as weekly . <br />papers along the corridor. <br /> <br />page 9 of 15 <br />