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<br />Public 1nformationlInvolvement Work Plan- /0/28/99 <br /> <br />. <br /> <br />,/ Incorporate outcomes of station area planning meetings. <br />· Direct Mail-Distribute a newsletter to every household along the Northstar <br />Corridor that serves as a "call to action" for influencing state legislators. <br />,/ Timing would coincide with beginning of the 2000 legislative session. <br />,/ Newsletter would incorporate color and photos/graphics, but would eschew <br />glossy paper and other accoutrements. <br />,/ Newsletter could provide contact information for state legislators. <br />,/ Distribution list could be built from zip code base that was developed for the <br />survey of residents along the corridor. <br />· Web Site-Due to lack of resources, we recommend postponing a Web site <br />redesign, instead focusing on maintaining/upgrading the site on a monthly basis. <br />,/ Link with MnDOT Web site. <br />,/ Explore transferring from BRW server to a new hosting server. If it's cost <br />prohibitive, keep the Web site on BRW's server; Shandwick would provide <br />BRW with monthly updates or train account team member to handle updates. <br />,/ Post Project Updates; news releases; public meeting dates; quarterly newsletter; <br />quotes from key advocates; etc. <br />,/ Explore partnership with SCSU in which students would help update site. <br /> <br />. <br /> <br />3. Raise visibility for the NCDA and the commuter rail line via public <br />events and transportation/state planning conferences. <br /> <br />· Traveling displays-Maintain recently developed display for the general public <br />(used at Anoka County Fair), and post at public events. Also circulate at city halls, <br />businesses, libraries, churches and shopping centers. <br />,/ When applicable, tailor one-page display handout targeting specific key <br />audiences such as businesses, students, seniors and people with disabilities. <br />· Speaking Opportunities-Identify and pursue speaking opportunities for the <br />NCDA spokespeople. <br />,/ Local government meetings <br />,/ Major businesses along the Northstar Corridor, such as Medtronic <br />,/ Chamber and Rotary meetings <br />,/ Maintain record of public presentations and appearances <br /> <br />4. Establish proactive relationship with print and broadcast media. <br /> <br />. <br /> <br />· Media List-Maintain media list that has been developed. <br />· Monitor News Coverage-Track all media coverage of the Northstar Corridor <br />commuter rail line and other regional rail projects, as well as related issues <br />concerning transportation, sprawl and development. <br />,/ Continue to use clipping service for articles that specifically mention the <br />NCDA. (These clips typically arrive one to two weeks after their print date.) <br />,/ Shandwick will continue to scan the St. Cloud Times, Star Tribune and Pioneer <br />Press on a daily basis and forward pertinent articles to the NCDA <br />,/ Maintain clip books for the NCDA, commuter rail and related issues. <br /> <br />page 8 of 15 <br />