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<br />Public /nformationlInvolvement Work Plan-/0/28/99 <br /> <br />Public Information: Strateeies and Tactics <br />All strategies and tactics in this section support the Public Information Goal: <br />Build public awareness and support of the proposed commuter rail line. <br /> <br />. <br /> <br />1. Establish and maintain a consistent, progressive image for the <br />Northstar Corridor commuter rail line. <br /> <br />· NCDA Logo-Refine existing logo(s) for consistent look in all communications. <br />./ Define acceptable usage and PMS colors. <br />· NCDA Letterhead-Create one or two standards for the NCDA letterhead. <br />./ Include postal, email and Web site addresses, as well as phone and fax numbers. <br />· Existing and Future Communication Channels-Ensure all materials meet <br />established NCDA image standards. <br />· NCDA Spokespeople-Identify people who will serve as official spokespeople for <br />the Northstar Corridor commuter rail line. <br />./ Key geographical areas of the Northstar Corridor will each be represented by a <br />spokesperson. <br />./ Spokespeople will gather for a roundtable session to ensure they agree upon and <br />are comfortable delivering the NCDA's key messages. <br />· Image Library-Gather and maintain videos, photos and electronic image files. <br />./ Example: Photos and video taken during U.S. Rep. James Oberstar's tour of the <br />Northstar Corridor commuter railline--copies of which are currently housed at . <br />both the Anoka County office as well Shandwick International. <br />./ For multipurpose use: the media, public displays, presentations, etc. <br />./ Research and collect train images from other commuter rail projects. <br />· Signage Opportunities-Consider posting signs at proposed station sites, <br />announcing potential development of station sites. <br />./ Research legality of posting opportunities; work with Richardson, Richter & <br />Associates. <br />./ Investigate signage opportunities at major congestion points along highways. <br />· Miscellaneous Collateral Projects-Unpredictable opportunities are likely to arise <br />for which it will make sense for the NCDA to react to or have a presence. Such <br />opportunities that have occurred since June 1999 include Rep. James Oberstar's <br />tour of the commuter rail line, for which we hired a photographer and videographer, <br />as well as the model train that was designed. <br /> <br />2. Refine and maintain existing NCDA communication channels. <br /> <br />· Core Distribution List-Continually refine the original "list of 1,000 names." <br />./ Add individuals who request to receive more information. <br />./ Add special interest groups as necessary. <br />· Project Updates-Write, edit and send one-page fact sheets on a monthly basis to <br />core NCDA distribution list. <br />· Quarterly Newsletters-Ensure all newsletters incorporate the NCDA key <br />messages and supporting information. <br />./ Incorporate findings of general population and key audience surveys. <br /> <br />. <br /> <br />page 7 of /5 <br />