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APPENDIX 1PROPOSAL <br /> Objective One: Promotion <br /> Our first objective is to recommend methods to establish a clear brand identity and brand <br /> image for Energy City. <br /> Management Decision <br /> To achieve success with this objective, management must decide to invest time and <br /> resources into clarifying Energy City's brand identity and brand image. <br /> Research Questions <br /> Energy City Commission <br /> • How do you currently see Energy City? <br /> • How do you want Energy City to be perceived? <br /> • What are the long-term objectives of Energy City? <br /> • What are the short-term objectives of Energy City? <br /> Elk River Mayor <br /> • How do you currently see Energy City? <br /> • How do you want Energy City to be perceived? <br /> • What are the long-term objectives of Energy City? <br /> • What are the short-term objectives of Energy City? <br /> Information Needed <br /> Our team needs the following information to begin work on this objective: <br /> • Contact information for the Energy City Commission members (11 total members) - for <br /> potential surveys,focus groups,and in-depth interviews <br /> 0 <br /> Page 39 UNIVERSITY of ST.THOMAS <br /> �'_M_-AGY�C] <br /> Opus College of Business <br />