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APPENDIX 1PROPOSAL <br /> Appendix A: Proposal <br /> Summary and Purpose <br /> The City of Elk River <br /> The City of Elk River has been known as "Energy City" since 1997. The Minnesota <br /> Environmental Initiative chose Elk River from approximately 30 communities to act as the <br /> geographical focal point for energy efficiency and sustainability. The name "Energy City" was <br /> trademarked by the State of Minnesota in 2006 and by the federal government in 2008. <br /> Today, Elk River's Environmental Department and its Energy City Commission are <br /> charged with promoting Elk River as the Energy City. The Commission developed a 10-Year <br /> Action Plan (2014-2024) that sets out to make Elk River the most energy responsible city in <br /> Minnesota through the realization of four goals: <br /> 1. Promote Elk River as the Energy City, <br /> 2. Economic Development of the Energy City, <br /> 3. Showcase Ideas of the Energy City,and <br /> 4. Public Engagement in the Energy City. <br /> Project Purpose <br /> As students in the Applied Business Research course at the University of St. Thomas, our <br /> team looks to establish a clear brand identity and brand image for Elk River as Energy City. We <br /> will also investigate and recommend methods and programs to promote awareness of Elk River <br /> as Energy City. <br /> 0 <br /> Page 38 UNIVERSITYof$T.THOMAS <br /> EN-ERGYCITY <br /> Opus College of Business <br />