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APPENDIX 1PROPOSAL <br /> • Contact information for Elk River businesses and residents - for potential surveys, focus <br /> groups,and in-depth interviews <br /> • Contact information for other Elk River initiatives - i.e. Park and Recreation Commission, <br /> for potential surveys,focus groups,and in-depth interviews <br /> • Energy City historical information - how and why did Elk River become known as the <br /> Energy City? <br /> • Feedback from our potential surveys,focus groups, and in-depth interviews <br /> Objective Two: Promotion <br /> Our second objective is to recommend methods to promote Energy City and increase its <br /> brand awareness. This includes communicating to and educating Elk River residents and Energy <br /> City stakeholders. <br /> Management Decision <br /> To succeed with this objective, management must communicate Elk River as the Energy <br /> City in a clear and unified message,especially to local businesses and residents. <br /> Research Questions <br /> Energy City Commission <br /> • How are you currently promoting Energy City? <br /> • What have you done in the past to promote Energy City? <br /> • What promotional efforts have been successful? <br /> • What promotional efforts have failed? <br /> • What are your current challenges? <br /> • What is Energy City's current budget? <br /> 0 <br /> Page 40 UNIVERSITYof$T.THOMAS <br /> EN-ERGYCITY <br /> "M*�,..V A..a a. .. Opus College of Business <br />