Laserfiche WebLink
QUALITATIVE RESEARCH <br /> Energy City Commission members (except one, who is the City of Elk River, City Counsel liaison) <br /> work at Great River Energy, with the City of Elk River Municipal Utilities, or within the energy <br /> industry. Although we knew from our secondary research that the Energy City Commission's <br /> ordinance does specify that its members must be in the energy industry, our team was surprised <br /> to hear that many of the Energy City Commission members did not volunteer in a personal <br /> capacity and many just started their service. <br /> ENERGY CITY COMMISSION: BRAND IDENTITY <br /> After asking the Energy City Commission members about their involvement, our team <br /> asked them about Energy City's personal importance to them and its focus.All of the Energy City <br /> Commission members expressed that Energy City is important to them, but the intensity of their <br /> enthusiasm varied between members. Specifically, one Energy City Commission member said the <br /> following,while others were subdued: <br /> "It's important to me,not only being in the marketplace,but personally,to feel you <br /> are making a difference. Utilizing your experience and perspective, I think it is <br /> important and using those talents and gifts, sharing with others, and making a <br /> better place for people who live here and for businesses in the community." <br /> At the same time, all of the Energy City Commission members were in agreement that <br /> Energy City is a brand and means that the City of Elk River values energy efficiency and <br /> sustainability. The City of Elk River as Energy City is then supposed to be a "leader in alternative <br /> energy"and a"driver of renewable energy"within the region,nation,and around the world. <br /> 0 <br /> Page 14 UNIVERSITYof$T.THOMAS <br /> EN-ERGYCITY <br /> Opus College of Business <br />