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QUALITATIVE RESEARCH <br /> age, and number of years serving on the Energy City Commission (See Appendix F for interview <br /> transcripts). <br /> City of Elk River Residents <br /> The City of Elk River's staff helped our team contact residents to participate in a focus <br /> group, by way of the City of Elk River's newsletter and the Energy City and Parks and Recreation <br /> Facebook pages. Although we did not have any residents volunteer to participate in the focus <br /> group,we did conduct 17 "on-the-spot"in-depth interviews with City of Elk River residents at the <br /> City of Elk River Public Library. These City of Elk River residents were offered a participation <br /> incentive and were asked approximately 12-15 questions (See Appendix G for the list of <br /> questions), where each interview ran for 10-20 minutes. We focused on their awareness of <br /> Energy City, its importance, and local news consumption habits. The residents varied in gender, <br /> age, and amount of years living within the City of Elk River area (See Appendix G for interview <br /> transcripts). <br /> THEMES FROM THE ENERGY CITY COMMISSION IN-DEPTH INTERVIEWS <br /> The primary themes identified during our in-depth interviews with the Energy City <br /> Commission members are the following: initial involvement, Energy City's brand identity, the <br /> Energy City Commission's role,the relationship between Powered by Nature and Energy City, and <br /> promotion and communication opportunities. <br /> ENERGY CITY COMMISSION: INITIAL INVOLVEMENT <br /> During the in-depth interviews, our team asked the Energy City Commission members <br /> how they initially became involved with the Energy City Commission. We found that all of the <br /> 0 <br /> Page 13 UNIVERSITYof$T.THOMAS <br /> EN-ERGYCITY <br /> Opus College of Business <br />