8.2. SR 09-18-2017 - Laserfiche WebLink

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QUALITATIVE RESEARCH ENERGY CITY COMMISSION: ROLE After better understanding Energy City's focus, our team asked the Energy City Commission members about the Energy City Commission's role and their personal roles. In response, the Energy City Commission members offered different and wide-ranging responses regarding the Energy City Commission's role. One Energy City Commission member admitted that when he initially joined, he was uncertain about the Energy City Commission's role and purpose. At the same time, our team heard from two other Energy City Commission members, who said that its role is to "advise" or "coach" the City of Elk River's staff and City Council members on energy efficiency and sustainability. Other members stated that it was to communicate the City of Elk River's vision and mission of energy efficiency and sustainability, work with the 10-year Action Plan,and educate the City of Elk River residents on energy efficiency and sustainability. In relation, we asked the Energy City Commission members if they had specific roles on the Energy City Commission and about their individual tasks. Although some Energy City Commission members potentially misunderstood the question,it appears that most of the Energy City Commission members do not have assigned roles, i.e. for marketing and promotions or partnerships. ENERGY CITY COMMISSION: RELATIONSHIP BETWEEN POWERED BY NATURE AND ENERGY CITY Our team asked the Energy City Commission members about the relationship between the City of Elk River's official brand, Powered by Nature, and Energy City, and all of them felt that they should work together and be complimentary. Specifically, one Energy City Commission member said, "they both have different roots, but Energy City has been around a little longer. I 0 Page 15 ,�UNIVERSITYof$T.THOMAS EN-ERGYCITY Opus College of Business