8.2. SR 09-18-2017 - Laserfiche WebLink

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QUALITATIVE RESEARCH Qualitative Research The qualitative research report contains findings from five in-depth interviews with Energy City Commission members and 17 in-depth interviews with City of Elk River residents. We conducted qualitative research to gain a better understanding of Energy City Commission members' thoughts on Energy City's focus, the Energy City Commission's role and organizational structure, and promotional methods. We also spoke with the City of Elk River residents on their awareness of Energy City, its meaning and importance, and local news consumption habits. Through this qualitative research phase, we discovered that a majority of City of Elk River residents are unaware of Energy City, but they are interested in energy efficiency and sustainability. As such, the City of Elk River and the Energy City Commission need to regain Energy City's focus. METHODOLOGY FOR IN-DEPTH INTERVIEWS Energy City Commission Members The City of Elk River's staff and the Energy City Commission's chair provided our team with the Energy City Commission member's contact information, either an email address or telephone number. We were able to connect with five of the eleven Energy City Commission members to conduct in-depth interviews by phone and asked approximately 12-15 questions (See Appendix F for list of questions),where each interview lasted for 15-20 minutes.We focused our questions on Energy City's focus, the Energy City Commission's role and organizational structure, and promotional methods. The Energy City Commission members varied in gender, 0 Page 12 UNIVERSITYof ST.THOMAS EN-ERGYCITY Opus College of Business