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Page 5 <br />c. Kick-off Meeting <br />We'll schedule a Kick-off meeting to introduce everyone and discuss initial goals and activities; then <br />we'll be off and running! At this meeting we will discuss ideas and practices we feel have a high <br />likelihood of delivering success. We want to bring new, outside -the -box marketing strategies to the <br />Elk River Municipal Liquor Stores. <br />d. Set Reoccurring Informational Meetings <br />Communication between our firm and your management team is paramount to success. For this <br />reason, we will schedule regular weekly meetings either in person, or via telephone to exchange <br />thoughts, strategies, and information with the Elk River Liquor Management Staff. This will allow us to <br />develop offers, specials, events, contests, and point of sale integration while garnering valuable <br />feedback from key stakeholders. <br />e. Gain Visibility into Key Business Metrics <br />As we manage social media activity and experiment with different strategies and promotions, we'll <br />be able to see which tactics work. For example, what types of posts are generating the most <br />engagement? Which Facebook 'Comment to Enter' giveaway campaign has the most entries? <br />What hashtags (#drinklocal) are trending within your audience? Analytics and metrics are important <br />in developing an understanding of which activities are driving your business forward. <br />f. Specific Social Media Goals <br />Below are some of our commonly targeted goals within social media projects. These are by no means <br />the only goals we set and monitor. Our team regularly reviews our dashboards for monitoring metrics <br />such as fan base growth, demographics, post reach, and engagement (retweets, likes, comments <br />etc.). If we notice anything unusual, we collaborate to find solutions, and make adjustments <br />accordingly. <br />I. Grow social following and fan base <br />Growing a following and fan base will help <br />increase the reach for social media activities. It <br />will increase the potential for viral reach on <br />popular posts, thus exponentially increasing the <br />audience for our messages. <br />=> We will create posts, marketing call -to -actions, and integrate our <br />posts and messages with other city and local profiles to enhance <br />the viral effect with cross -promotion. <br />ii. Increase engagement <br />A high quality, targeted fan base will be open to engage with you, but finding the <br />ingredients for exceptional posts and carefully planning an appropriate mix of <br />promotional versus informative posts is critical to increasing engagement. <br />DECKLAN <br />+ . . : R 0 U = <br />