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Page 6 <br />=> We will create and curate content which is engaging to your fans <br />and ask them to engage <br />iii. Convert fans into leads <br />Sometimes fans aren't ready to buy just yet, but moving them along in your sales funnel is <br />your goal. Encouraging fans to register for a newsletter, free giveaway, or event can <br />grow your leads and increase your options for contacting them later. <br />=> We will promote your lead generation pages and links on social <br />media. <br />iv. Get sales <br />Converting a social fan to buying customer is your ultimate goal, and all of our activities <br />are designed to move customers down that path. Special coupon promotions or sales on <br />social media can lead to immediate purchases. Better yet, when people share their <br />purchase activity, the sales can snowball. <br />=> We will promote sales, discounts, special offers that lead to <br />purchases, and where possible, track sales resulting from social <br />activities. We also feel developing a close partnership with local <br />organizations and youth sports leagues under a "% of profits" <br />model will be greatly beneficial. <br />g. Monthly Reports <br />Numbers don't lie, and that is what is unique and beautiful about digital and social marketing. <br />Everything is measureable. We will generate monthly reports using similar and additional formats like <br />those attached to this proposal (Attachment A). We will teach managers how to read these reports, <br />and why each metric is important and why. The more knowledge that staff has, the more helpful they <br />become in producing great results. <br />h. Quarterly Meetings <br />Again, with Decklan Group, clear communication is paramount in social media success. Each quarter <br />we will set a meeting with management from both locations to review profile performance, their <br />thoughts, what they are hearing from customers, and reassess any priorities for content in the <br />upcoming quarter. <br />4. Proposed Project Team and Experience <br />a. Roles <br />Our approach to managing social media is to ensure that roles are clearly defined, whether there <br />are one or multiple team members. The chart below defines our typical organization of roles for this <br />type of project. <br />DECKLAN <br />+ . . : R 0 U - <br />