4.8. SR 03-07-2016 - Laserfiche WebLink

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Page 4 3. Project Approach Decklan Group has developed and continuously refined, an effective and inclusive approach to social media consulting over its years of service and numerous clients. We have spent the last 12 months managing Elk River Liquor Stores' social profiles, developing a wealth of insights and analytics. We have found these profiles to be substantially different than most businesses. The dichotomy of being a municipal business and selling alcohol, within a relatively small geographical area, to a relatively small target market, makes it very important that these profiles are approached with a unique set of tools and strategy. Through monitoring Elk River Liquor Operations metrics alongside ten select local accounts we manage over the last 12 months, we have been able to identify patterns in the local target audience. Should Decklan Group be chosen to continue as the consultant for this project, we plan to implement a new point-of-sale strategy, several convenient text/SMS programs, as well as unique community outreach initiatives. These initiatives fall slightly outside the scope of this RFP, and more within the parameters of the "marketing consultant" umbrella, however, we will be including these services because we feel that they are vital to the success of this project and delivering the message of our municipal liquor operations. a. Social Accounts and Profiles We'll need access to the social accounts we will manage. If passwords are a concern, we can arrange for someone on your staff to type in the log -in information into our tools so we will have access to the accounts. This is a one-time activity (repeated if there is a password change). b. Team Member We'll select the appropriate team member(s) and roles for this engagement. See below for Workflow and Section 4-a for roles. • Prepare text • Prepare image • Prepare video I� • Prepare offer Se INF Edit/Finalize drafts -Approve drafts [accuracy Double check for •Or give feedback DECKLAN ••• G R 0 U P r • ••- -Schedule and/or post final approved content.