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Page 3 <br />2. Project Understanding <br />The City of Elk River is seeking to maintain and grow the social presence and email subscriber base of <br />its municipal liquor stores while highlighting the community benefits of their publicly run liquor <br />operations. Since 2008, Elk River Liquor Operations has transferred nearly $6.2 million into City funds. <br />These funds have gone towards subsidizing various needs including, but not limited to; park <br />maintenance, fire equipment purchases, ice arena and equipment upgrades, and public works <br />projects. <br />By developing a marketing plan that takes advantage of today's high ROI digital platforms, Elk River <br />hopes to increase both revenue and margins in its liquor operations. This will allow the city to offset <br />future expenses without further burdening its tax payers. The city would also like to leverage social <br />media's unique ability to deliver content, increasing the public's awareness of the liquor operations <br />role in the community. <br />Decklan Group will be expected to manage and grow Northbound and Westbound Liquors' <br />established Facebook, Twitter, Instagram, and email platforms. Through the use of quality content, <br />creative events, and proprietary methods and research, our firm will deliver on Elk Rivers business goals <br />by becoming the conduit through which Liquor Operations voice will be carried to its target audience. <br />IBusiness Goals >Metrics >Activities <br />0 L-- <br />Campaigns <br />Content <br />Brand Enhancement 0 <br />DECKLAN <br />+ . . : R 0 U P <br />