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Page 2 <br />1. Introduction <br />a. Welcome to Decklan Group <br />At Decklan Group, we are a community and service -centric digital marketing firm. Our focus is in <br />helping businesses and communities cultivate a genuine social and digital brand. We take on <br />projects that are looking for ethical and sustainable long-term growth and brand development. We <br />often turn -down lucrative contracts searching for flash -in -the -pan results by way of shortcutting the <br />true spirit of social media. At Decklan Group, ethics always trump profits, and we expect the same <br />from our clients. <br />b. Our People <br />Our team is comprised of a diverse group of talented people, each with his or her unique strength <br />and experience. Our point team for this project has a combined 17 years of social media marketing <br />experience and another 10+ years of combined government social media experience. Each <br />member of our team participates in continuing education initiatives on social media news, <br />technology, and best practices, allowing us to maintain status as an industry leader in social media <br />marketing. Over half a million posts, tweets, 'grams, pins, and videos later, we continually push <br />ourselves to exceed expectations. <br />c. Our Value <br />We pride ourselves in being different than most social agencies. Our business model doesn't focus on <br />bidding every project, or carrying an active portfolio of 100's of clients. Instead, we work with <br />businesses, communities, and organizations that align with our systems, ethics, and goals. We focus <br />on creating a genuine voice and meaningful interaction in our clients' social profiles. This requires a <br />holistic approach to marketing, utilizing multiple touch -points, and various technologies. Aside from <br />the value of our expertise and experience in social media marketing, we add value in being a locally <br />headquartered and operated, female owned company. Our executives and various team members <br />reside in the City of Elk River giving us a vested interest in the success and image portrayed by our <br />local municipal liquor stores. Decklan Group's main offices are geographically centered between <br />Northbound and Westbound Liquor, allowing for unparalleled response to urgent needs. <br />d. Our Tools <br />Every professional has their list of tools, and we are no different. We constantly evaluate and select <br />tools to help us produce top-quality content, while managing accounts efficiently and effectively. In <br />this social media proposal, you may see some highlights of what these tools offer. Please do note that <br />these tools and reports will undoubtedly change over the course of the three-year timeframe outlined <br />in the City's RFP. Social media is a swiftly evolving marketing medium that today only passingly <br />resembles what it was three years ago, <br />DECKLAN <br />�,j R o = <br />