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• <br /> •.w • <br /> 11, Duckor&Associates • <br /> a <br /> a <br /> Proven Results <br /> Page 2 of 3 <br /> P <br /> Marketing and Sales <br /> Established first retail Electric Delivery Marketing Department for NSP. <br /> RESULTS: Improved customer satisfaction to protect the$1 billion delivery asset base;directed the <br /> development and management of products and services for retention and growth. <br /> Co-led Primergy Energy Services Process Team(proposed merger between NSP and Wisconsin Energy Corporation). <br /> RESULTS: Developed and co-authored business case including vision,business objectives,marketing and sales <br /> organization design and process design for the$4 billion company. <br /> Directed NSP's Energy Plus Services product line. <br /> RESULTS:Achieved$5 million annual sales. <br /> Established communities as key accounts for NSP,co-authored the community account team plan,and process and <br /> training. <br /> RESULTS: Improved account-planning process and enhanced community relations with over 150 communities. <br /> . Developed and managed the U.S.Department of Energy"Energy Services-Shared Savings Pilot Program." <br /> RESULTS: Developed NSP'sjirst Energy Services Business Case. <br /> Developed and managed demand side management and conservation marketing programs for all markets,induding <br /> point of purchase and major media for San Diego Gas&Electric Company. <br /> RESULTS:Achieved program goals and received advertising awardsfor winning campaigns. <br /> Communications Planning and Strategy <br /> Directed and developed communication plans including strategy,positioning,objectives,and medium for NSP's <br /> Electric Delivery Marketing,Energy Plus Services and Community&Economic Development. <br /> RESULTS: Enhanced customer satisfaction,achieved sales,improved customer relationships and received <br /> awardsfor promotional campaigns. <br /> Helped develop NSP brand and positioning as a founding member of the Brand Council for NSP Corporate. <br /> RESULTS: Strengthened NSP brand and improved corporate identity. <br /> Designed and implemented advertising and public relations strategy and plan for NORENCO Corp. <br /> RESULTS:Achieved awareness in marketplace and helped achieve sales goals. <br /> Helped design and develop St.Cloud Area Economic Development Partnership's marketing and sales plan and <br /> promotional materials. <br /> RESULTS: Achieved economic development goals. <br />