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sentraNET, Inc. <br /> • Page 3 <br /> availability of marketing demographics that will be collected at inetHotel equipped <br /> properties, and the advertising opportunities that inetHotelT"-equipped hotels can <br /> provide. <br /> The inetHotelT" brand will be established and marketed through in hotel signage and an <br /> inetHotelT"" web site. The site will feature hotels that currently use the system and <br /> serve as an information source for those travelers looking for high-speed Internet <br /> access. <br /> A business development effort will be included for each hotel site. The ongoing effort <br /> will be directed at the hotel's customers for the purpose of promoting VPN and other <br /> unique capabilities of the facility provided by the inetHoteP"" system. Elements of the <br /> program will include direct mail to frequent guests as well as direct sales support for <br /> the hotel's top contract clients. <br /> COMPETITION: <br /> • LodgeNet, and On Command and CAIS currently lead the market for guest room <br /> Internet service trials. Both LodgeNet and On Command began with television-based <br /> access. LodgeNet was committed exclusively to television-based Internet access <br /> initially, but is now testing port access as well. On Command is testing both television- <br /> based access and port-based access. CAIS is a Washington D.C. based ISP that has <br /> expanded into the hotel Internet access market utilizing a proprietary passive connection <br /> technology. <br /> No competitor is currently looking beyond simple Internet connectivity however. The <br /> inetHotelT" system brings a new level of integration to property management companies <br /> at virtually no cost. sentraNET will position its customers for the more productive and <br /> efficient operations by providing hotel LAN services and VPN support clearly beyond <br /> any competitive offering. <br /> MANAGEMENT: <br /> The management team consists of individuals with many years of experience in the • <br /> computer industry both in large organizations and start-up ventures. The team has <br /> 11111 managed technical programs as well as marketing, direct sales and channel develop r.;..t <br />